In-House Bidder Solution

Programmatic traffic that converts. Having our proprietary bidder empowers us to assume control over our programmatic strategies.

Programmatic traffic that converts
Connect with over 50 Ad Exchanges and 100 direct publishers.
Enhanced transparency across the entire supply chain.
Access to curated media
Expedited setup of creative A/B testing.
AI-driven Bidding Strategies
AI-driven Bidding Strategies:
Implement machine learning algorithms within the bidder to analyze historical data, user behavior, and market trends. This would enable the AI to optimize bidding strategies in real-time, adjusting bids based on predicted outcomes and performance indicators.
Predictive Analytics
Predictive Analytics:
Leverage AI to predict user preferences and behavior, allowing the bidder to make more informed and accurate bidding decisions. This predictive capability could improve targeting and increase the likelihood of converting leads into sales.
Dynamic Pricing
Dynamic Pricing:
Utilize AI algorithms to dynamically adjust bidding prices based on various factors such as user engagement, competition, and conversion probabilities. This adaptive pricing model can optimize ROI by ensuring bids align with the value of each impression.
Real-time Decision Making
Real-time Decision Making:
Enable the AI to make split-second bidding decisions based on real-time data streams. This agility can be crucial in highly competitive and dynamic advertising environments.